M.SC. APPLIED AI IN MARKETING & E-COMMERCE

Learn how to use the full power of AI to improve market strategy and decision-making within an organisation.
Course Start Date
Start the first of every month
100% International
Study at your own pace from anywhere in the world
Learning Format
Fully Online or Blended
Duration
18 Months / 3 Semesters
Tuition fee
Starting from 250 € per month

Learn how to become an expert marketeer

Through a combination of marketing fundamentals and technical expertise, the Masters of Applied Artificial in Marketing and E-Commerce provides expertise in the field of Artificial Intelligence applied to marketing to enable you to play a major role in business performance. 

Learn how to use AI to the fullest, from different techniques to tools to supercharge marketing strategies, analyse consumer engagement, and make savvy decisions. This cutting-edge course empowers you to predict market demand and position your organisation as a trendsetter. 

CURRICULUM

Our programme takes you far beyond the basics, laying a solid foundation in AI. We understand the vital role AI plays in today’s dynamic marketing and e-commerce landscape, and our curriculum is designed to equip you with the skills and knowledge to harness its full potential for enhancing the best strategies.

  • Machine Learning

     

    Deep Learning

     

    Reinforcement Learning

     

    Inference and Causality

     

    Seminar: Current Topics in AI

     

    Introduction to AI in E-Commerce and Marketing

  • Demand Forecast and Inventory Control

     

    AI in Marketing and Analytics

     

    Personalization and Recommender Systems

     

    Master Thesis

KEY FEATURES

WES Recognized -

Canada and America System

Language of Instruction

English

Accreditation & Recognition

Accredited in line with German and European standards

Mode of Teaching

Online

Degree Awarded

Earn the same IU Degree as awarded On-Campus

Assistance

Job Assistance program to land you your dream job

Alumni Status

Alumni status from IU

Work Permit

18-month post-study work visa

Employment

94% success rate in employment

Country

Germany

IU Alumni Work at

Talk To Our Admissions Counselors Now!

ADMISSION DETAILS

APPLICATION PROCESS

The application process consists of four simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

Step 1

Submit Application

Step 2

Application Review

Step 3

Telephonic Discussion

Step 4

Admission Completed

LEXTORAH ADVANTAGE

Scholarship

Get up to 85% in scholarships when you apply through Lextorah

Free Course

Free German language course

Job Assistance

Get premium access to latest and relevant opportunities on top job platform.

Visa Assistance

Visa Assistance to take care from Application to Interview

Financing Options

Secure 0% student loan and or sponsorship.

FREQUENTLY ASKED QUESTIONS

The Master’s Degree in Applied Artificial Intelligence in Marketing & E-Commerce is an engaging yet rigorous 12- 18 month online program designed for students to develop practical knowledge and skills, establish a professional network, and accelerate entry into data science careers. 

The content will be a mix of interactive lectures from industry leaders as well as world-renowned faculty. Additionally, the program comprises live lectures or hangout sessions dedicated to solving your academic queries and reinforcing learning. In the final semester of the course, you will be writing a Thesis and participate in Colloquium.

The online program schedule is designed to ensure that you can successfully study alongside your job. Devoting 12-15 hours every week should be enough to graduate from the program. However, the more time you devote, the greater will be your learning from the program. 

Post successful completion of the course, you will get a Master of Artificial Intelligence (60 ECTS) Degree from IU, Germany.

Learners score should be less than or equal to 3.50 of German GPA in graduation (3 or 4 Years), 2 years of work experience after the completion of your graduation and the Medium of Instruction should be English as certified by bachelors graduation institution (MOI letter is required for admission purposes). For on-campus transition – where applicable -Recommended to have an additional English Language Certificate for Visa appointment (IELTS score of minimum 6.0 bands, TOEFL – Minimum 80). 

Candidates whose score is more than 3.50 German GPA in the UG degree are not eligible to apply.

Germany has the lowest unemployment rate across Europe of 5%. As per German industry bodies.

As a student, you can work 20 hours per week or 120 full days part-time during the year. Typical wage in Germany is around 10 Euros per hour.

If you want move to Germany for your studies, you need to prove you have sufficient financial resources to support yourself in Germany, you have to deposit 11,208 Euro in a blocked German bank account before you apply for Visa. This amount can be withdrawn once you reach Germany to support your monthly expenses. Your actual expenses may vary depending on your lifestyle in Germany.

Germany allows for the application of up to 18 months of a post-study work visa after completing a degree from Germany.

IU( International University of Applied Science) Germany was established in 1998 and as the name suggest, it’s a university of applied sciences. They have 17 campuses in Germany with 40 examination centres. International students can opt for either the Berlin campus or the Bad Honnef campus.

IU Germany prides itself on small class sizes. The typical class size at IU Germany is 30 students. IU also has a well-established career centre that helps students in getting jobs. 94% of IU graduates receive a job offers within 6 months of completion of the course.

Online:
We guarantee IU online students maximum flexibility, so you can choose your own starting date in your application. IU has multiple intakes per year, you can apply at any time.
On-Campus: IU on-campus programs have fixed starting times. See the course pages for more.

Click the Apply Now button on the course page and fill out the form. Our Admissions Counselor will get in touch as soon as possible. 

Apply for your degree through Lextorah and secure a Scholarship of up to 70%

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