M.A. DIGITAL MARKETING - 120 ECTS
Course Start Date
100% International
Learning Format
Duration
Tuition fee
Get started with an online Master’s in Digital Marketing
The Master’s in Digital Marketing degree programme is designed to develop your key theoretical and practical skills in the field. With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from in your future career projects.
You’ll cover the topics of digitalisation, ethics, and globalisation, as the necessary background for all of your learning efforts. Once you’ve established a solid methodological foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in.
Be it in mobile marketing, SEA (search engine advertising) or innovation and entrepreneurship, you’ll find a rich selection of elective modules to choose from and zoom in on.
CURRICULUM
|
Module |
|
|
International Marketing |
|
|
Online and Social Media Marketing |
5 |
|
Customer Relationship Marketing |
|
|
Applied Marketing Research |
|
|
Design, Lean and Game: Social and creative methods |
|
|
Marketing Project |
|
Module |
|
|
International IT Law |
|
|
User Interface and Experience |
|
|
Performance Marketing: Search and Social |
|
|
Performance Marketing: Affiliate and Mail |
|
|
Advance Research Methods |
|
|
Project: Agile Online Marketing |
|
Module |
|
|
Digital Analytics and Strategies |
|
|
Seminar: Marketing Responsibility |
|
|
Elective A |
|
|
Elective B |
Master Thesis
In your 3rd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
|
Module |
|
|---|---|
|
SEA and Social Media Marketing |
|
|
Data Driven Marketing and Controlling |
|
|
Mobile Marketing |
|
|
E-Commerce |
|
|
Salesforce Consultant Specialization |
|
Elective B
In your 3rd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:
|
Module |
|
|---|---|
|
SEA and Social Media Marketing |
|
|
Data Driven Marketing and Controlling |
|
|
Mobile Marketing |
|
|
E-Commerce |
|
|
Innovation and Entrepreneurship |
|
|
Product Development and Design Thinking |
|
|
Sales, Pricing and Brand Management |
|
|
Artificial Intelligence |
|
|
Communication and Public Relations |
10 |
|
Salesforce Developer Specialization |
|
|
Process Management with Scrum |
|
|
Project Management with Prince2 |
|
|
Big Data Applications |
|
|
Data Science and Analytics |
|
|
Business Analyst |
|
|
Community Management and Online Communication |
|
|
Social Media Creation |
|
|
Neuromarketing |
|
|
Social Media Campaigns and Storytelling |
|
|
Growth Hacking and Conversion Rate Optimization |
|
|
Consumer Behaviour and Digital Business Models |
KEY FEATURES
WES Recognized -
Canada and America System
Language of Instruction
English
Accreditation
Accredited in line with German and European standards
Mode of Teaching
Online
Degree Awarded
Earn the same IU Degree as awarded On-Campus
Assistance
Job Assistance program to land you your dream job
Alumni Status
Alumni status from IU and LSBU
Work Permit
18-month post-study work visa
Employment
94% success rate in employment
Country
Germany
IU Alumni Work at
Talk To Our Admissions Counselors Now!
ADMISSION DETAILS
APPLICATION PROCESS
The application process consists of four simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Step 1
Submit Application
Step 2
Application Review
Step 3
Telephonic Discussion
Step 4
Admission Completed
LEXTORAH ADVANTAGE
Scholarship
Get up to 85% in scholarships when you apply through Lextorah
Free Course
Free German language course
Job Assistance
Get premium access to latest and relevant opportunities on top job platform.
Visa Assistance
Visa Assistance to take care from Application to Interview
Financing Options
Secure 0% student loan and or sponsorship.
FREQUENTLY ASKED QUESTIONS
Learn about the challenges and opportunities facing international businesses, and develop the unique set of skills needed to lead teams towards success, regardless of industry or sector. Once you’ve completed your studies in the Digital Marketing online Master’s programme, and established your expertise in the field, you can expect excellent career opportunities across a wide range of industries, with plenty of options to advance into a managerial position.
The content will be a mix of interactive lectures from industry leaders as well as world-renowned faculty. Additionally, the program comprises live lectures or hangout sessions dedicated to solving your academic queries and reinforcing learning. In the final semester of the course, you will be writing a Thesis and participate in Colloquium.
The online program schedule is designed to ensure that you can successfully study alongside your job. Devoting 12-15 hours every week should be enough to graduate from the program. However, the more time you devote, the greater will be your learning from the program.
Post successful completion of the course, you will get a Master of Business Administration (90 ECTS) Degree from IU, Germany.
Learners score should be less than or equal to 3.50 of German GPA in graduation (3 or 4 Years), 2 years of work experience after the completion of your graduation and the Medium of Instruction should be English as certified by bachelors graduation institution (MOI letter is required for admission purposes). For on-campus transition – where applicable -Recommended to have an additional English Language Certificate for Visa appointment (IELTS score of minimum 6.0 bands, TOEFL – Minimum 80).
Candidates whose score is more than 3.50 German GPA in the UG degree are not eligible to apply.
Germany has the lowest unemployment rate across Europe of 5%. As per German industry bodies.
As a student, you can work 20 hours per week or 120 full days part-time during the year. Typical wage in Germany is around 10 Euros per hour.
If you want move to Germany for your studies, you need to prove you have sufficient financial resources to support yourself in Germany, you have to deposit 11,208 Euro in a blocked German bank account before you apply for Visa. This amount can be withdrawn once you reach Germany to support your monthly expenses. Your actual expenses may vary depending on your lifestyle in Germany.
Germany allows for the application of up to 18 months of a post-study work visa after completing a degree from Germany.
IU( International University of Applied Science) Germany was established in 1998 and as the name suggest, it’s a university of applied sciences. They have 17 campuses in Germany with 40 examination centres. International students can opt for either the Berlin campus or the Bad Honnef campus.
IU Germany prides itself on small class sizes. The typical class size at IU Germany is 30 students. IU also has a well-established career centre that helps students in getting jobs. 94% of IU graduates receive a job offers within 6 months of completion of the course.
Online:
We guarantee IU online students maximum flexibility, so you can choose your own starting date in your application. IU has multiple intakes per year, you can apply at any time.
On-Campus: IU on-campus programs have fixed starting times. See the course pages for more.
Click the Apply Now button on the course page and fill out the form. Our Admissions Counselor will get in touch as soon as possible.