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- Global Entrepreneurship
- Global Ecosystems
- Sustainable business practices
- Critical thinking within a global context
- Strategic planning
- Launching a business
Principles of Global Marketing
Course Start Date
Start at any time
Learning Format
Fully Online
Duration
Self-Paced
Course fee
free
Intermediate course
For learners with high school or undergraduate education. The Intermediate program is currently available in English.
Overview
This course delves into the entrepreneurship field from both a micro and macro perspective. The course content is clustered into four major subjects. Starting with a theoretical framework evolution and then focusing on key success factors for launching a business, followed by cultural and institutional differences across borders, and the different approaches to venturing globally.
This course will guide learners as they experience the innovation process, and how new products and services can create value for a market niche. This course will also navigate across the divergent characteristics of international entrepreneurial ecosystems and those challenges faced by entrepreneurs around the globe. A series of case studies and articles will take students on a journey across Latin America, Africa and China, where companies and entrepreneurs aim to lead in industries such as technology, fashion, finance and agriculture.
What you'll learn
The Lextorah Advantage
Dual Certification
Learn a Language & Gain a Professional Skill – 2-in-1 Offer!
Self-paced
Start anytime and learn at your pace
Earn A Degree with What you Know
Turn what you have learned into academic credits and apply them toward a degree program at ASU or Thunderbird
FREQUENTLY ASKED QUESTIONS
Launched in January 2022, the Francis and Dionne Najafi 100 Million Learners Global Initiative provides accredited online, world-class education in 40 different languages to learners across the globe, at absolutely no cost to the learner. This program aims to empower individuals worldwide to enhance their skills, expand career opportunities, and drive economic and social impact in their regions. Learners can receive Thunderbird and ASU-accredited certificates that carry global recognition, making top-tier education accessible without financial barriers. By gaining practical skills in business, leadership, and entrepreneurship, participants can enhance their employability, boost their earning potential, and drive innovation in their local economies. With the Foundational course available in over 40 languages, the initiative ensures that learners worldwide, regardless of their location, can study in their native language and at their own pace.
The Global Initiative will further advance Thunderbird’s mission to empower and influence global leaders and managers who maximize the benefits of the Fourth Industrial Revolution to advance equitable and sustainable prosperity worldwide.
The Global Initiative offers three pathways to learners depending on their current education levels:
- Advanced Program: graduate-level courses: for advanced undergraduate learners and above.
- Intermediate Program: undergraduate-level courses: for advanced high school learners to current undergraduate learners.
- Foundational Program: entrepreneurship bootcamp: for learners without a high school diploma.
The Advanced program includes graduate level courses on: global leadership and personal development, global entrepreneurship and sustainable business, data analytics and digital transformation, customer experience and digital marketing and global accounting, and managing by the numbers.
The Intermediate program includes graduate level courses on: global management, global marketing, global sustainability, global entrepreneurship and an introduction to accounting, budgeting and finance.
The Foundational program offers the Global Entrepreneurship and Innovation Bootcamp and includes modules on becoming an entrepreneur and starting a business.
As part of the Thunderbird School of Global Management’s dedication to accessibility, this program and each course are offered at no cost to the learner. When a learner completes a course they can earn a digital non-academic certificate and digital badge. Completion of five courses within a program will yield a non-academic certificate.
Each course is accessible through a digital platform located at the top of the page here at the “sign up” and “sign in” buttons.
Each course may be taken on demand at each learner’s individual pace.
Yes, however, learners must first complete all five courses within either the advanced or intermediate level program. Then learners must submit courses for grading by a faculty member. Learners must also submit an application and be admitted to the program of their choice.
By completing each course with an 80% or higher, a learner can earn a digital badge and a certificate through module and content completion. A digital badge will be issued once a learner has completed a course through your 100 Million Learner Portal.
Digital badges and certificates will be issued to a learner after the completion of each course through the platform. Badges can then be pushed to each learner’s individual portfolio or social media channels for promotion of completed courses.
At the completion of the five advanced courses, or five intermediate courses, a learner will receive a non-academic digital certificate in Global Management, Entrepreneurship, and Innovation from Thunderbird.
Completed and graded courses will be available for academic credit through application to a degree program at Arizona State University or specifically within a degree program at Thunderbird. Any and all ASU/Thunderbird degree program and admissions requirements will need to be met for application of academic credit.
If you are having difficulty within the course, please click on the “help & navigation” link located on the left hand side of your course page. The “help & navigation” link will provide you with additional information for assistance and troubleshooting.
$100.00 USD per course.
It may take up to 12 business days to complete course grading by a faculty member.
$500.00 USD per course (three credits) within the Advanced program. For the entire certificate, this amounts to a $3,000 USD transfer credit fee.
This may take between one and three months. Due to University processing times, this can sometimes happen more quickly than expected.
The Global Entrepreneurship & Innovation Bootcamp course (Foundational program) is now available in 40 languages. The full list of languages include:
- Arabic
- Bengali
- Burmese
- Czech
- Dutch
- Farsi
- French
- German
- Gujarati
- Hausa
- Hindi
- Hungarian
- Bahasa (Indonesia)
- Italian
- Japanese
- Javanese
- Kazakh
- Kinyarwanda
- Korean
- Malay
- Mandarin Chinese (S)
- Mandarin Chinese (T)
- Polish
- Portuguese
- Punjabi
- Romanian
- Russian
- Slovak
- Spanish
- Swahili
- Swedish
- Tagalog
- Thai
- Turkish
- Ukrainian
- Urdu
- Uzbek
- Vietnamese
- Yoruba
- Zulu