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Principles of Marketing

Principles of Marketing

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Created by Lextorah

Last updated October 7, 2024

Beginner

English

Business and Management

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Module 1. Role of Marketing in a Firm

1.1 Marketing Concept – Creating Satisfaction Through Marketing Relationships

1.2 Marketing Strategy and the Process of Planning

1.3 Marketing Environment – SWOT, Environmental Scanning, and Situation Analysis

1.4 Marketing Research – Managing Marketing Information to Gain Insights

Module 2. Customer-Driven Marketing Strategy:

2.1 Consumer Behavior 3 Topics

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Lesson Content

0% Complete 0/3 Steps

2.1.1 What is Consumer Behavior?

2.1.2 Psychological Factors Affecting Consumer Behavior

2.1.3 The Decision-Making ProcessM

2.2 Segmentation

2.4 Differentiation and Positioning

2.5 Business-to-business Markets

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