Course Start Date
Credits
Learning Format
Duration
Course fee
Overview
This course in marketing research is meticulously designed to provide students with a comprehensive understanding of the core principles, methodologies, and practical applications of marketing research. The primary objective of this course is to equip students with the knowledge and skills essential for conducting effective marketing research projects that can inform strategic decision-making within the dynamic business environment. Through a blend of theoretical concepts, real-world examples, and hands-on exercises, students will develop the ability to proficiently collect, analyze, and interpret data to address real-world marketing challenges. By the conclusion of this course, students will possess the expertise required to design research studies, utilize both qualitative and quantitative research methods, and formulate data-driven recommendations to enhance marketing strategies. Additionally, students will gain insights into ethical considerations in marketing research and enhance their presentation and reporting skills, ensuring they are well-prepared for the competitive business landscape.
What you'll learn
Understand factors influencing consumer purchase decisions, with a focus on cultural and value-based elements, and their implications for marketing strategies.
● Develop a comprehensive grasp of customer experience, market segmentation, and their roles in shaping marketing effectiveness.
● Master the design and execution of marketing research projects, differentiating between primary and secondary data sources, and utilizing both quantitative and qualitative methodologies.
● Analyze ethical considerations in consumer data collection and apply marketing research findings to real-world case studies.
● Gain proficiency in advanced data analysis techniques, including statistical methods and modern digital platforms, and effectively communicate research findings through formal reports and presentations.
Exams and grading
25%
Attendance
25%
Assignment
25%
Quizzes
25%
Final Exam
Talk To Our Admissions Counselors Now!
REGISTRATION DETAILS
REGISTRATION PROCESS WITH LEXTORAH
The application process consists of four simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Step 1
Register to begin the process
Step 2
Once eligible, make payment and receive access
Step 3
Enrol & start your course
Step 4
Receive credits & transcript
Step 5
Earn admission into any of our partner universities
LEXTORAH ADVANTAGE
Discount
Get further discounts when you apply through Lextorah
Self-paced
Start anytime and learn at your pace
Transfer Request
We assist with transferring credits to any of our partner universities and any other accepting university.
Dedicated Student Success team,
academic support from experts in all courses, plus unlimited on-demand tutoring in all math + writing courses.
FREQUENTLY ASKED QUESTIONS
Lextorah Pathway Courses (LPC) are freshman-level courses developed by top faculty and can count towards a variety of majors from engineering to business. Through this program, students can earn transferable credit from anywhere in the world. All credits earned will apply to any of our partner universities and any accepting university. Courses are taken online and open to everyone, from High school leaners to high school leavers to adult leaners. No application fee, transcript or SAT, TOEFL, IELTS required to start the program.
Videos, exercises, Google provided content, quizzes, and writing assignments
Yes. This course appears on your transcript identically to how it appears on the transcript of an enrolled partner university student who has taken the course on campuses. Course attendance dates will be listed on your transcript. A self paced course will appear on your transcript in the session you complete the course.
Typically you can take this from the 11th grade or after completing your 12th. No SAT, TOEFL or IELTS is required to take this course.
Unlike most things that sound too good to be true, this is for real. Students can save more than 50% on their college education with Lextorah. For students enrolled in the LP courses, courses start at $125 per credit. With tuition over 50% less than the the average US school, LPC maximizes students’ financial aid and education benefits.
Students can transfer their credits to the school of their choice and save over $20,000 on their way to a bachelor’s degree vs. the national average 4-year tuition. (Source: IES/NCES Digest 2021 Table 330.10)
Or students can opt to take one course at a time at $125 per college credit
Our team has been working tirelessly to build a product that will make world-class education more equitable and more accessible, and change the way people define excellent education.
For LPC, all students age 14 or older with at least a high school diploma, SSCE, or equivalent are eligible to apply.
For our courses and certificates, you must be 14 or older and willing to commit yourself academically to enroll.
Students in any of our programs should be ready for the academic rigor of college-level coursework. Be sure to pick the right program for your ability, time commitment, and long-term goals.
Yes, you’ll be able to complete courses anywhere in the universe with Wi-Fi and a laptop or desktop computer. Check the technical requirement page for what you will need to be able to participate in any of our courses.
We work with trusted partners to ensure you get real, accredited credit for the courses and degree programs you take with us. Plus, we offer support in transferring credits to your next institution if you’d like. Lextorah-earned college credits have successfully transferred to hundreds of institutions, including Harvard, NYU, and many more.
For courses taken as part of the accelerated program, you’ll receive 3 credits per course.
The cost is $375 per course, for now. We’re committed to keeping costs low for students, but can’t guarantee this introductory price forever. Don’t miss this chance to learn the world’s best online courses for 80% less than the average college course
We recommend that you dedicate 15-20 hours a week to complete the course with flying colours.
Required credit hours: Learners under 22 complete 24 credit hours, and those 22 or older only need to complete 12 credit hours with a 2.75 GPA or higher.
Click the Register Now button on the course page and fill out the form. Our Admissions Counselor will get in touch as soon as possible.
Please note, learners cannot earn admission while still enrolled in high school