Private: Master of Business Administration

1ST SEMESTER
Leadership
4 Topics
Foundations of Professional Leadership
Leadership and Motivation in the Corporation
Leadership and Corporate Culture
Leadership and Change Management
Innovation and Entrepreneurship
7 Topics
Innovation Management and Entrepreneurship in a Globalized World
Basics of Entrepreneurship
Business Ideas and Company Foundations
Financing Sources and Processes
Internet, Digital Business, and Artificial Intelligence
Strategic Alliances
Family-owned Companies
International Marketing
5 Topics
Introduction to International Marketing
The International Context of Corporations
International Marketing Strategies
Features of the Marketing-mix Specific to the International Context
Trends in International Marketing
Performance Measurement
3 Topics
Performance Measurement Concepts
Measuring Financial Performance
Drivers of Financial and Operational Performance
Corporate Finance
5 Topics
Portfolio and Capital Market Theory
Financing and Capital Structure
Company Assessment Procedures
Acquisition, Corporate Control, and Governance
Finance Planning
Managerial Economics
4 Topics
The Nature of Managerial Economics
Market Forces: Demand and Supply
Market Structures and Competition
Strategy Analysis and Decision-making
2nd semester
Strategic Management
3 Topics
Foundations and Concepts of Strategic Management
Strategic Planning Process
International Challenges of Strategic Management
Operations and Information Management
6 Topics
Preparation of Reliable Demand Forecasts
Site Planning
Process Design and Process Planning
Inventory Management and Production Control
Information Systems in the Supply Chain
Behavioral Operations Management
Business Ethics and Corporate Governance
7 Topics
Introduction to:
Business Ethics and Corporate Governance
Ethics Theories
Business Ethics Problem Areas and Solutions
Basic Perspectives of Corporate Governance
Monitoring Concepts for Corporate Governance
Combining Business Ethics and Corporate Governance
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Portfolio and Capital Market Theory

Private: Master of Business Administration Corporate Finance Portfolio and Capital Market Theory
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